UIN Bukittinggi Trains Interns and Involves Malaysian Students to Boost Islamic Tourism Skills
BUKITTINGGI, INDONESIA — Indonesia’s burgeoning halal tourism sector is riding a wave of rising domestic and international demand for Muslim-friendly travel. Yet, industry observers note that its rapid expansion remains constrained by a fundamental hurdle: a critical shortage of skilled talent proficient in both modern hospitality management and Islamic regulatory frameworks.
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To bridge this widening gap, the Sharia Tourism Programme at the Faculty of Islamic Economics and Business/Fakultas Ekonomi dan Bisnis Islam (FEBI), UIN Sjech M. Djamil Djambek Bukittinggi (State Islamic University of Bukittinggi), rolled out a targeted internship coaching workshop from Tuesday to Friday (28–29/7/2026). The initiative aims to fast-track workforce readiness by equipping students with essential competencies in halal service standards, destination governance, and sharia-compliant certifications.
Dewi Manda, Head of the Sharia Tourism Study Programme at UIN Bukittinggi, stressed that the initiative aims to dismantle the misconception of sharia tourism as a mere promotional buzzword. Noting on the sidelines of the event, she emphasized that it is a comprehensive service ecosystem requiring high professional standards to successfully drive the market both locally and internationally.
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Dr. Aidil Alfin, Dean of FEBI UIN Bukittinggi, championed this integrative curriculum. He emphasized that internships must transcend basic academic requirements to serve as a channel for substantive, career-defining learning that precisely matches current industry needs.
Delivering a technical keynote during the sessions, Tourpreneur tourism expert Faisal Zulfi, argued that marrying sustainable tourism principles with the emerging Tourism 6.0 paradigm is an absolute necessity. He explained that this shifts the industry focus away from past eras centered on product acquisition, sightseeing, and digital sharing toward a framework centered on what to live.
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Complementing this macroscopic view on tourism trends, industry expert Witra Neldi unpacked the micro-foundations of hospitality and accommodation. He asserted that modern lodgings are no longer mere resting stops, but rather the beating heart of a traveler's journey.
| Halal hospitality standards. Tourism industry expert Witra Neldi explains halal tourism hospitality. |
| Interns: Tourism internship participants receive orientation and training. |